MADRID. - Nadal, Gasol and Ronaldinho doing of hers under the bullicio formed by 25 palmeros, among them the Packing. The scene? A left factory of Barcelona. The reason? The last announcement of Nike, ?Momentum?, work of Villarrosàs.
?Long time ago that Nike did not create a great campaign for Spain, until now was adaptations of the international announcements?, explains Pablo Zea, chief of a main directorate of the Barcelonian agency. The occasion, therefore, was worth the trouble and in Villarrosás they chose to join to Gasol, Nadal, Ronaldiho, Fernando Torres, Sergio Ramos, the brothers Packing and some thirty palmeros to give to the spectacle in a factory wastebasket of the Prat de Llobregat.
The running lasted three days and left numerous anecdotes:
?The palmeros were not acting. They are thus, and celebrations formed? In addition, to Ronaldinho it likes much the flamenco one and to touch the box, reason why really it was made an impression and it was added to the celebration. Between plane and plane, they were put to dance. Very it was amused. In fact, of the sound of spot it is much in direct because music was live. Estopa and Pau Gasol that are friends contributed to animate the atmosphere?, explains Zea.
At some moments, they got to join itself more than 120 people in the running. ?Within the complication, it has left everything very well. We know that in Nike they are very contentments?, adds the person in charge of the agency.
Villarrosàs has been four years working for the mark and is is the first great campaign that is developed for Spain.
The announcement will begin to emit the 26 of May and it will stay until the Eurobasket begins, in September. The responsible creative equipment been has headed by Oriol Villar and Fernando Codina.